We are t-shirt loving book reading people who believe reading and literacy are integral to our lifestyles and emotional mindfulness. Also heavily influenced by ethical-fashion, we decided to merge the two great forces to create this Clothing and Apparel Store for all booklovers to find that piece complementing that well-read look. The perfect SMARTWEAR gift for all booklovers. And, yes, we're putting the FUN and COOL back into READING!
Our goal is to put the "FUN & COOL" back into reading with our own apparel purposely designed for all booklovers. We know that looking stylish and being comfortable can make your day; that's why we've sourced the latest Ethical Kidswear Womenswear Menswear t-shirt fashion trends and put reading related slogans and designs so you can wear it loud and proud - I'm a booklover!
We hope to inspire more people to remember their love of reading and pick up a book along the way. For reading is fundamental to our own personal growth as well as the growth of our children in the formation and development of independent critical thinking, mindfulness and emotional intelligence. In creating our book related products we hope to encourage and ignite the spirit of learning, knowledge, imagination and creativity in us all.